What We Track
Clicks
When someone clicks on your calendar or event link, we count this as engagement. This shows how many people are interested enough to view your content.
Calendar Clicks: Someone visits your calendar page
Event Clicks: Someone clicks on a specific event to view details
Adds
When someone adds your content to their personal calendar app (like Google Calendar, Outlook, or Apple Calendar), we count this as a high-value conversion.
Calendar Adds (Subscribe): Someone subscribes to your entire calendar for ongoing updates
Event Adds: Someone adds a specific event to their personal calendar
Why This Matters
Clicks show initial interest - people are curious about your events and want to learn more.
Adds show commitment - people are actually planning to attend or want to stay updated with your calendar.
The ratio between clicks and adds helps you understand how compelling your events are once people see the details.
What Data We Collect
For each visitor interaction, we capture:
Geographic data: Country location to understand your audience
Device information: Whether they’re on mobile, tablet, or desktop
Browser type: Chrome, Safari, Firefox, etc.
Traffic sources: Where people are coming from (Google, social media, direct links)
UTM parameters: Track your marketing campaigns with custom parameters
Privacy & Quality
Anonymous only: We only track visitors who aren’t logged into your account
Bot filtering: Automatically removes bots, crawlers, and automated traffic
Your control: You can disable advanced analytics collection in your team settings
Duplicate Protection
To ensure accurate metrics, we prevent the same visitor from being counted multiple times within a 1-minute window for the same action. This gives you cleaner, more reliable data about genuine engagement.