AddCal analytics show how your calendars and events perform. Two metrics matter most: clicks (people viewing your content) and adds (people saving it to their own calendar). The rest of this article explains what each metric means, what data AddCal collects, and how to control it.
What we track
A click happens when someone opens your calendar or event link to view it. This shows how many people are interested enough to look at your content.
Calendar clicks: someone visits your calendar page.
Event clicks: someone opens a specific event to view its details.
An add happens when someone saves your content to their own calendar app, such as Google Calendar, Outlook, or Apple Calendar. This is a higher-value action because the person is committing to attend or follow your calendar.
Calendar adds: someone subscribes to your whole calendar for ongoing updates.
Event adds: someone adds a single event to their own calendar.
Why the difference matters
Clicks show initial interest, and adds show commitment. Comparing the two tells you how compelling your events are once people see the details. A high click count with few adds suggests people look but do not commit, while a high add rate means your content is converting.
What data AddCal collects
For each visitor interaction, AddCal can capture:
Country: the visitor's country, to show where your audience is.
Device: whether they are on mobile, tablet, or desktop.
Browser: the browser family, such as Chrome, Safari, or Firefox.
Referrer: the domain a visitor came from, such as a search engine, social network, or direct link.
UTM parameters:
utm_source,utm_medium,utm_campaign,utm_term, andutm_content, so you can track marketing campaigns.
Privacy and data quality
Anonymous visitors only: AddCal does not track people who are logged in to your account.
Bot filtering: automated traffic such as bots and crawlers is detected and excluded.
Your control: you can turn off advanced data collection with the Disable advanced analytics setting in your team settings. Click and add counts are still recorded, but visitor details like country, device, browser, referrer, and UTM parameters are not stored.
Duplicate protection
To keep your numbers accurate, AddCal does not count the same visitor more than once for the same action within a 1-minute window. This filters out repeat clicks and gives you cleaner data about genuine engagement.